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  • Skilled Occupation PROFESSIONALS Business, Human Resource and Marketing Professionals > Sales, Marketing and Public Relations Professionals Advertising and Marketing Professionals Market Research Analyst


      Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.

      Skill Level: 1

    Average Income:
    The average salary for a Market Research Analyst is $ 95,547 for male employees and $ 76,524 for female employees per year.
    Average Age: Males: 37.1 Females: 35.8 Persons: 36.4
    [See: www.abs.gov.au 2251 Advertising and marketing professionals - Employee Earnings and Hours, Australia, May 2016]

    Australian visa options for Market Research Analyst

    Employer Sponsorship
    489 Visa
    457 Visa
    Skilled Occupation
    ANZSCO Code
    Assessing Authority
    189 Visa
    190 Visa
    186 Visa (DE)
    187 Visa
    All area
    Regional area
    Market Research Analyst
    Visa processing times-months (75%)
    Visa processing times-months (90%)

    Market Research Analyst categories in Group B.

    Information for Employers

    Are you seeking to employ a Market Research Analyst for your company?

    If you are unable to find an Australian staff, you might consider hiring a Market Research Analyst from overseas. We have a huge database of potential candidates; you can email us your job opportunity at employer@deltaimmigration.com.au . Your offer will be sent to suitable candidates; so they will be able to contact you directly.

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    Market Research Analyst job description, duties and education requirements


      ADVERTISING AND MARKETING PROFESSIONALS develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.

      Indicative Skill Level:

      In Australia and New Zealand:

        Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).

      Tasks Include:
      • planning, developing and organising advertising policies and campaigns to support sales objectives
      • advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
      • coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
      • analysing data regarding consumer patterns and preferences
      • interpreting and predicting current and future consumer trends
      • researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
      • supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
      • commissioning and undertaking market research to identify market opportunities for new and existing goods and services
      • advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels


      Sources: www.abs.gov.au and DIBP

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