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  • Skilled Occupation MANAGERS Specialist Managers > Advertising, Public Relations and Sales Managers Advertising, Public Relations and Sales Managers Public Relations Manager



    PUBLIC RELATIONS MANAGER
      Alternative Titles:
        Communications Manager
        Corporate Affairs Manager
        Corporate Relations Manager
        PR Manager
        Public Affairs Manager

      Plans, organises, directs, controls and coordinates the public relations activities within an organisation.

      Skill Level: 1

      Specialisations:

        Community Relations Manager
        External Relations Manager
        Media Relations Manager

    Public-Relations-Manager
    Average Income:
    The average salary for a Public Relations Manager is $ 127,381 for male employees and $ 130,110 for female employees per year.
    Average Age: Males: 47.6 Females: 40.8 Persons: 45.7
    [See: www.abs.gov.au 1311 Advertising and sales managers - Employee Earnings and Hours, Australia, May 2016]

    Migration Strategy
    Draft CSOL: Confident Off List

    The draft CSOL is released for consultation purposes only.

    Australian visa options for Communications Manager (Public Relations Manager)

    Employer Sponsorship
    Permanent
    491 Visa
    Permanent
    482 TSS Visa
    Skilled Occupation
    ANZSCO Code
    Assessing Authority
    189 Visa
    190 Visa
    State
    Family
    186 Visa (DE)
    186 Visa TRT
    494 Visa
    All area
    Regional area
    Public Relations Manager
    131114
    IML
    Visa processing times-months (75%)
    -
    17
    Business Visas
    Assessment
    Visa processing times-months (90%)
    -
    19
      Inapplicability conditions (for a TSS visa):

    • The position is not located in regional Australia (within the meaning of subregulation 5.19(16) of the Regulations).
    • The position has nominated annual earnings of less than AUD90,000.
    407 visa
    187 visa - TRT stream
    ___
    Adelaide City DAMA
    Goldfields WA DAMA

    Information for Employers

    Are you seeking to employ a skilled Public Relations Manager for your company?

    If finding qualified Australian staff has been a challenge, consider expanding your search to international candidates. Our extensive database of potential hires can help you find the perfect match.

    For more information or to get started, contact us at employer@deltaimmigration.com.au


    This website is in a beta testing stage and is liable to have error.
    We cannot guarantee that this information is accurate, complete or current. Please see Terms of Use


    Sponsorship options for (A) (Public Relations Manager)
    190 Visa Sponsorship
    491 Visa Sponsorship
    New South Wales (NSW) (Sydney) State Visa Sponsorship
    NSWNSW’s Subclass 190 Visa Allocation:
    2023-24: 2,650 places
    2024-25: 3,000 places

    NSWNSW’s Subclass 491 Visa Allocation:
    2023-24: 1,500 places
    2024-25: 2,000 places
    NSWNew South Wales 190 Visa


    NSW Regional areas 491 Visa
    Pathway 1 (Stream A)
    Available to applicants who have been living and working in their nominated occupation, or a closely related occupation, in a designated regional area of NSW, for at least the previous 6 months with the same regional NSW-based employer;
    Minimum of the TSMIT salary level (prorated if under 38 hours per week): $73,150
    Pathway 2 (Stream B)
    Pathway 3
    Public Relations Courses in New South Wales
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    Victoria State Nomination (VIC) (Melbourne)
    VICVictoria Subclass 190 Visa Allocation
    2023-24: 2,700 places
    2024-25: 3,000 places

    VICVictoria Subclass 491 Visa Allocation
    2023-24: 600 places
    2024-25: 2,000 places
    VICVictoria 190 Visa


    VICVictoria 491 Visa

    • Any occupation on the Department of Home Affairs skilled occupation lists is eligible to submit a Registration of Interest;
    • If the applicant is onshore, they must be living and working in regional Victoria in skilled employment at the time of nomination. This requirement does not apply to offshore applicants or recent Victorian graduates holding a subclass 500 Student visa or a subclass 485 Temporary Graduate visa.
    • The Department of Home Affairs has classified some outer suburbs of Melbourne as part of the regional Victoria
    • Eligible Postcodes in Victoria: 3211 to 3232, 3235, 3240, 3328, 3330 to 3333, 3340 and 3342,3097 to 3099, 3139, 3233 to 3234, 3236 to 3239, 3241 to 3325, 3329, 3334, 3341, 3345 to 3424, 3430 to 3799, 3809 to 3909, 3912 to 3971 and 3978 to 3996
    VICVictoria Graduates 190 Visa

    VICVictoria Graduates 491 Visa

    Public Relations Courses in Victoria
    |
    Queensland (QLD) State Visa Sponsorship (Brisbane)
    QLDQueensland’s Quota for Subclass 190 Visa
    2023-24: 900 places
    2024-25: 600 places

    QLDQueensland’s Quota for Subclass 491 Visa
    2023-24: 650 places
    2024-25: 600 places
    QLDQueensland 190 Visa - Offshore



    QLDQueensland 491 Visa - Offshore

    QLD QLDWorking in Regional Queensland Pathway:

    • have a points-test result of 65 or higher (inclusive of state nomination points);
    • have Proficient English or higher (e.g. PTE +65, IELTS +7,...)
    • Applicants are required to show proof of residing and working at least 30 hours per week in regional Queensland for at least the last 3 months in their nominated or closely related occupation when submitting their EOI and must maintain this employment status throughout the EOI assessment; and
    • Applicants must provide evidence of ongoing employment (minimum 30 hours per week) in regional Queensland for an additional six months at the time of submitting their EOI in their nominated occupation.
    • Eligible Postcodes: 4019–4022, 4025, 4037, 4074, 4076–4078, 4124–4125, 4133, 4183–4184, 4207–4275, 4280–4287, 4300–4301, 4303–4498, 4500–4512, 4514–4519, 4521, 4550–4575, 4580–4895
    QLD QLDQLD Graduates Pathway - 491 visa

    This pathway is for graduates who have successfully completed a bachelor's degree or higher qualification at a university in Queensland in a priority field (including Agriculture and Environment, Engineering and Related Technologies, Education, Health, Information Technology and Natural and Physical Sciences).

    To be eligible for this pathway, the applicants need a points test result of 65 or more (including state nomination points), completed 100% of their studies in Queensland, and graduated after 1 July 2022.

    Additional Requiremnts:

    • Have at least proficient English
    • Applicants must have been living and working in Queensland for at least the last 3 months. The work experience must have been gained after obtaining the relevant qualification, in a Skill Level 1 occupation, and involve a minimum of 30 hours per week. Additionally, the applicant must still be employed in a role that meets these requirements at the time of submitting their EOI.
    • Graduates should provide evidence that their employment is ongoing for a further 6 months.
    QLD QLDQueensland 491 Visa Small Business Owner Pathway

    This pathway is designed for migrants presently residing in regional Queensland who own and operate a small business. Eligibility criteria include having an occupation listed on the Home Affairs Legislative Instrument LIN 19/051, a positive skills assessment in one of those occupations. The applicant must provide proof of sole ownership of the business; partnerships or joint ventures are not considered eligible.The applicant needs to work for the business for 30 hours per week for at least six months.

    The Small Business Owner (SBO) stream offers two distinct pathways:

    Pathway 1 - (Purchase of business) requires purchasing an existing registered business for at least $100,000, employing an Australian resident, and having the business operational for a minimum of six months before lodging an EOI. The business being bought must have been in operation at its current location for a minimum of two years just before the purchase.

    Eligible Postcodes:
    • 4370-4390, 4400-4428, 4454-4498, 4570-4571, 4580-4895 (If the usiness purchased after 1 September 2024 (date of contract)).
    • All QLD 491 regional postcodes (If the applicant has signed the contract of business purchase before 1 September 2024,)

    Pathway 2 - (Start-ups) necessitates starting and continuously running a business for at least two years, with the business generating a profit and having a turnover of $200,000 in the twelve months before submitting an EOI.

    Eligible Postcodes:
    • 4019–4022, 4025, 4037, 4074, 4076–4078, 4124–4125, 4133, 4183–4184, 4207–4275, 4280–4287, 4300–4301, 4303–4498, 4500–4512, 4514–4519, 4521, 4550–4575, 4580–4895.
    It is strongly recommended that you seek legal and financial advice before making the decision to pursue this stream.
    Public Relations Courses in Queensland
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    Nomination by South Australia State Government (SA) (Adelaide)
    SASubclass 190 Visa Nomination Allocation for South Australia
    2023-24 Program:1,100 places
    2024-25: 3000 places

    SASubclass 491 Visa Nomination Allocation for South Australia
    2023-24 Program:1,200 places
    2024-25: 800 places
    SASouth Australia 190 Visa SASouth Australia 491 Visa
    Applicant's Location: South Australia
    • Stream: South Australian Graduates
    • Minimum EOI Points: 65
    • Visa Subclass: 491
    • Skill-Level: Skill level 1
    • South Australian Graduate

      You must have completed a minimum Bachelor qualification in South Australia that meets the South Australian study requirements



      Eligible SA Graduates working full-time in South Australia, and in employment closely related to their nominated occupation, are able to register their interest for SA nomination.




    Applicant's Location: South Australia
    • Stream: Skilled Employment in South Australia
    • Minimum EOI Points: 65
    • Visa Subclass: 491
    • Skill-Level: Skill level 1




    SA SA
    Applicant's Location: South Australia
    • Stream: Outer Regional Skilled Employment
    • Minimum EOI Points: 65
    • Visa Subclass: 491
    • Skill-Level: Skill level 1


    • Eligible temporary visa holders working full-time in Outer Regional South Australia, and in employment closely related to their nominated occupation, are able to register their interest for SA nomination.


    Applicant's Location: Offshore
    • Stream: Offshore
    • Minimum EOI Points: 65
    • Visa Subclass: 491
    • Skill-Level: Skill level 1

    • Top ranking offshore candidates who have submitted an Expression of Interest in the Department of Home Affairs' SkillSelect may be invited to apply for South Australian nomination.



    Public Relations Courses in South Australia
    |
    Skilled Migration Western Australia State Nomination (WA) (Perth)
    WAWestern Australia's Nomination Quota for 190 Visa
    2023-24: 1,500 places
    2024-25: 3,000 places
    WAWestern Australia's Nomination Quota for 491 visa
    2023-24: 850 places
    2024-25: 2,000 places
    WAWestern Australia 190 Visa

    WAWestern Australia 491 Visa

    WAWestern Australia Graduates 190 Visa



    WAWestern Australia Graduates 491 Visa



    Public Relations Courses in Western Australia
    |
    Northern Territory (NT) (Darwin) Government Visa Sponsorship
    NTNT’s allocation for subclass 190 visa
    2023-24: 250 places
    2024-25: 800 places

    NTNT’s allocation for subclass 491 visa
    2023-24:400 places
    2024-25: 800 places
    NTNorthern Territory 190 Visa
    _______________________________________


    NTNorthern Territory 491 Visa
    _______________________________________
    Priority Occupation Stream - For Offshore Applicants
    • Financial capacity
    • Two years of skilled work experience in the past 5 years in nominated occupation
     
    - Processing times
    Offshore applicants: six to eight months
    - Cost of application: AUD 300

    Postcodes: Entire territory (including Darwin, Palmerston, Alice Springs, Katherine and Nhulunbuy)

    NTJob Offer Stream - For Offshore Applicants
    To be eligible for this stream, offshore applicants must have a job offer from an NT business or organization that has been operating in the NT for at least 12 months. The job offer must be for a position in the applicant's nominated occupation and must be based in the NT.

    Applicants need to have at least two years of skilled work experience in the past 5 years in their nominated occupation
    NTJob Offer Stream - For Offshore Applicants
    To be eligible for this stream, offshore applicants must have a job offer from an NT business or organization that has been operating in the NT for at least 12 months. The job offer must be for a position in the applicant's nominated occupation and must be based in the NT.

    Applicants need to have at least two years of skilled work experience in the past 5 years in their nominated occupation
    NTNT Family Stream - For Offshore Applicants
    To be eligible for this stream, applicants or their partner must have an eligible relative in the NT who is an Australian citizen, an Australian permanent resident, an eligible New Zealand citizen, or holds one of the eligible visas(eg 491 494 489 visas or a bridging visa granted in association with an application for a Skilled Regional Visa subclass 887 or Permanent Residence (Skilled Regional) subclass 191 visa),

    Applicants must have at least two years of skilled work experience in their nominated occupation within the past five years;
    NTNT Family Stream - For Offshore Applicants
    To be eligible for this stream, applicants or their partner must have an eligible relative in the NT who is an Australian citizen, an Australian permanent resident, an eligible New Zealand citizen, or holds one of the eligible visas(eg 491 494 489 visas or a bridging visa granted in association with an application for a Skilled Regional Visa subclass 887 or Permanent Residence (Skilled Regional) subclass 191 visa),

    Applicants must have at least two years of skilled work experience in their nominated occupation within the past five years
    NT NTNT Residents
    For applicants who have been residing in the NT for at least 12 consecutive months; demonstrate full-time employment in the NT in an eligible occupation for at least six consecutive months immediately prior to applying for NT nomination and demonstrate that the employment is available for at least a further 12 months.

    Generally, the applicant need to work in their nominated occupation or an occupation that is related to the nominated occupation. - An exception may be considered.

    Northern Territory residents may be eligible for nomination if they have worked in a critical sector (health, aged and disabled care, education and childcare, hospitality) in the NT for a minimum of 6 months, even if they haven't been employed in their nominated or related occupation for that duration.
    NT NTNT Graduates in the NT
    Applicants who have completed one or more qualifications following a two-year study at an NT-based institution, either within a single tertiary course or a set of nested tertiary courses, may be eligible to apply.

    NT Graduates must demonstrate genuine and consistent efforts and progress towards securing employment with an NT employer in their nominated occupation or a closely related skilled occupation..
    Australian Capital Territory (ACT) (Canberra) Visa Sponsorship
    ACTACT’s allocation for subclass 190 visa:
    2023-24: 600 places
    2024-25: 1,000 places

    ACTACT’s allocation for subclass 491 visa:
    2023-24: 600 places
    2024-25: 800 places

    ACT INVITATION ROUND - 491 Visa
    Minimum Matrix score
    Canberra residents
    Overseas applicants
    May 2024
    90
    150
    April 2024
    90
    160
    August 2024
    90
    100
    Sep 2024
    N/A
    N/A
    Oct 2024
    90
    N/A
    ACTCanberra 190 Visa

    ACTCanberra 491 Visa

    Canberra Matrix: Applicants should express an interest in applying for ACT 190 or 491 nomination by completing a score-based Canberra Matrix where they are allocated points against demonstrated economic contribution or benefit and/or a genuine commitment to be part of the ACT community.

    Canberra residents

    You must meet the following minimum criteria before you are eligible to express an interest in ACT 491 nomination:
    • You must be living and working in Canberra for the three months immediately before the date of Matrix submission and continue until the date of invitation.
      You also have the option to reside within a 30-minute commuting distance in NSW, for example, in places like Queanbeyan, Jerrabomberra, and Googong.
    • You must meet one of the following three criterion:
      • Your nominated occupation is on the ACT Critical Skills List; (Public Relations Manager has been in ACT CRITICAL SKILLS LIST - April 2023)
        OR
      • You are the primary holder of a subclass 457/482 visa sponsored by an ACT employer; For the past three months, it is required that you have been employed in your nominated occupation by an ACT employer who is sponsoring you.
        OR
      • You are the majority owner of a eligible registered business located in the ACT (ineligible businesses: Sub tenancy, ride-share, taxi, delivery, courier services or an on-sold business previously used to qualify for ACT nomination.)
    • Before submitting the Canberra Matrix, you must have worked a minimum of 15 hours per week for at least 13 out of the 15 weeks prior.
    • You must be in paid employment. Internships, stipends, scholarships and volunteer positions are not considered employment for this criterion.
    • If you are employed by an employer from another state while working in Canberra, there must be a legitimate reason for your presence in Canberra. Remote work or working from a home office is not allowed in this situation.
    • You may also work for more than one ACT employer or be self-employed on an ABN.
      If you are self-employed on an ABN:
      • Your total (taxable) income must be at least $520 pw in at least 13 out of the 15 weeks before Canberra Matrix submission.
      • You need to have at least 12 months ACT business activity on your ABN.
    • If you have a Spouse/Partner, they must either be a resident in Canberra or residing abroad.
    • You need to satisfy the Department of Home Affairs' requirement for 'competent' English, unless your assessing authority demands a higher level.

    Overseas applicants

    • The nominated occupation must be on the latest ACT Critical Skills List.

      (Public Relations Manager has been in ACT CRITICAL SKILLS LIST - April 2023)

    • The applicant must possess a minimum of one year of full-time, post-graduate work experience in their nominated occupation within the last five years.
    • The applicant must hold the relevant Australian registration or licencing if it is required for theie nominated occupation.
    • The applicant must have conducted research on the ACT labor market and be content that they possess employable skills in Canberra, and their background aligns with the needs of the ACT economy.
    • The applicant and any migrating dependents (excluding children enrolled at school in the ACT) must not have resided in Australia for the past year and should not hold any current Australian visa (or bridging visa), with the exception of an Australian visitor visa.
    • The applicant must have access to sufficient money to fund theie migration and settlement
    • In the case that the applicant has a Spouse/Partner, the Spouse/Partner must either reside in Canberra or live overseas.
    • Application Fee: $300

      • You need to satisfy the Department of Home Affairs' requirement for 'competent' English, unless your assessing authority demands a higher level.


    ACTACT Streamlined PhD nomination 190 Visa

    ACTACT Streamlined PhD nomination 491 Visa



    Canberra residents- You are eligible to apply for ACT streamlined PhD nomination if you have:
    • Lived in Canberra for at least 12 months at time of invitation.
    • Completed a PhD at an ACT university.
    Interstate resident- If you are living in another state or territory, you are eligible to apply for ACT streamlined PhD nomination if you were awarded a PhD from an ACT university within the last two years.

    Overseas applicant- If you are living overseas, you are eligible to apply for ACT streamlined PhD nomination if you were awarded a PhD from an ACT university within the last two years.
    Public Relations Courses in ACT
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    Tasmanian (TAS) (Hobart) Government Visa Sponsorship
    TASAllocation of Nomination Quotas for Subclass 190 Visa in Tasmania's
    2023-24 Program: 600 places
    2024-25: 2100 places

    TASAllocation of Nomination Quotas for Subclass 491 Visa in Tasmania's
    2023-24 Program:600 places
    2024-25: 760 places
    TASTasmania 190 Visa


    TASTasmania 491 Visa

    Nomination Criteria:
    • Tasmanian Skilled Employment Pathway: The applicant must have been working in Tasmania for six months immediately prior to the application average a minimum of 20 hours per week;

      The employment does not need to be related to the skills assessment subject to having relevant qualifications or experience consistent with the ANZSCO definition for that role.

      If the applicant has a skills assessment and related employment in an occupation listed on the Tasmanian Onshore Skilled Occupation List (TOSOL), they may be eligible for nomination after 3 months of employment - Public Relations Manager occupation meets this exemption.

      If the applicant is working in a role classified at ANZSCO Skill Level 4 or 5, they are required to have a minimum of twelve months of work experience in Tasmania immediately before submitting their application;
      The applicant's employment must be ongoing, lasting at least six months beyond the application date. The applicant must have relevant qualifications or experience consistent with the ANZSCO definition for that role. Furthermore, there must be a genuine and demonstrated severe labor recruitment difficulty for the position.

      The applicant must currently be living in Tasmania; The applicant's dependants must not be living in another Australian state or territory;

      The employer must be a well-established business that has been actively operating in Tasmania for the past 12 months; A genuine need for the position should be satisfied (including a minimum 12-month contract with at least 3 months remaining at the time you apply for nomination).

      Subcontractors may be eligible for this pathway if they have a related skills assessment and at least 12 months business activity in Tasmania.

    • Tasmanian Skilled Graduate Pathway: Available to Tasmanian international graduates who have been living in the state for at least one calendar year from the commencement of their course and for the duration of their studies.

      The course undertaken must be full time, on-site in Tasmania and be either a bachelor or any higher degree, a diploma, an advanced diploma, or a minimum Cert III related to an ANZSCO Major Group 3 or Group 4 occupation, and be listed on CRICOS with a duration of at least 40 weeks.

    • Tasmanian Established Resident Pathway: The applicant must have been living in Tasmania for at least 2 years (with no more than 50 per cent of total Australian residence period spent in another Australian state or territory) and currently be employed in Tasmania in either:
      - a role equivalent to ANZSCO Skill Level 1-3, including a cumulative 6 months experience at the same level in the last 12 months (a minimum 20 hours per week), or
      - a role equivalent to ANZSCO Skill Level 4 or 5, with a cumulative 12 months experience at the same level or higher in the last 18 months (a minimum 20 hours per week).

    • Tasmanian Business Operator Pathway: The applicant must demonstrate that they have established and operated a business (solely owned or co-owned with spouse) in Tasmania for at least 12 months
      The applicant's business must have provided a personal taxable income to them of at least 85 percent of the Temporary Skilled Migration Income Threshold (i.e. currently $62,178)
      Massage therapy business owners are required to possess a relevant skills assessment and a verifiable health fund provider number.
      Subcontracting business owners are not eligible for consideration under this pathway.

    • Overseas Applicant (Job Offer) Pathway: The applicant must have been offered a formal employment opportunity in Tasmania that closely aligns with their nominated occupation.
      The applicant or any of their dependents should not have resided in any other Australian state or territory within the past 12 months.
      The applicant's employer must have a well-established business that has been actively running in Tasmania for a minimum of 12 months.
      The applicant's salary and working conditions must be equal to or better than what would be offered to an Australian citizen or permanent resident, with the salary at least matching the local market salary rate.
      Massage therapist roles should be situated in either a hospital, aged or disability care environment, or an allied healthcare setting, such as a physiotherapy clinic.

      Processing Time: 6 weeks

      Sponsorship Fee: $360 + GST

      Eligible Postcodes: Entire territory (including Hobart, Launceston, Devonpor, Burnie, Kingston, Ulverstone, Wynyard, George Town and Sorell)
    Business Management Courses in Tasmania
    |

    Source: DHA, migration.tas.gov.au, business.nsw.gov.au, migration.qld.gov.au, migration.sa.gov.au, australiasnorthernterritory.com.au, liveinvictoria.vic.gov.au, migration.wa.gov.au,

    Public Relations Manager job description, duties and education requirements

    UNIT GROUP 1311 ADVERTISING, PUBLIC RELATIONS AND SALES MANAGERS

      ADVERTISING, PUBLIC RELATIONS AND SALES MANAGERS plan, organise, direct, control and coordinate advertising, public relations, sales and marketing activities within organisations.


      Indicative Skill Level:

      In Australia and New Zealand:

        Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).


      Tasks Include:
      • directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
      • directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
      • directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
      • directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public

      Occupations:

      Sources: www.abs.gov.au and DIBP

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